Snusmumriken

Uncle Ben’s has just come up with a brilliant idea. They have made “tasty rice that’s easy to make”. Amazing, you just boil the rice for a few minutes. Then you take the rice, which is in a specially designed perforated plastic bag, out of the water and let it rest for some seconds. Impressively easy. Nothing like the old fashioned way, where you put rice and water in a kettle and boiled it for a few minutes.

One of these little satchets equals a bit less rice than you’d want to eat. Thus a family of two kids and two parents would need six satchets for an average dinner. This means six little plastic bags for every meal. It makes me wonder if Uncle Bens have been taking part in a “who can fool people into creating more garbage”-competition.

Some numbers
An average norwegian in south-east norway produces 414 kilos of garbage every year. That's 40% more than an average person did in 1995. This means that we throw away about 1.25 kilos of garbage every day. SSB

We've established that “environment is in again” and that “we’re in the middle of a new environmental wave”. After all it’s is the mantra on the news these days, and it’s repeated until we believe it. Then you’d think that one would want to turn the trend? You’d think that producing less garbage would be part of this “new green wave? But au contraire, my friend.

If people really are unable to boil rice. I’d rather use the extra expenses on giving them a free recipe book.